Last Updated: 22 February 2026

The ACCELFORM website (www.accelform.com) (the “Site”) is owned and operated by ACCELFORM Analytics & Optimisation Limited (“ACCELFORM”, "we", "us", "our"), a company registered in England and Wales (Company Number: 7685442).

We are committed to protecting your personal data and respecting your privacy in accordance with:

The UK General Data Protection Regulation (UK GDPR)
The EU General Data Protection Regulation (EU GDPR), where applicable
The Data Protection Act 2018
The Privacy and Electronic Communications Regulations (PECR)
Any other applicable data protection legislation

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our Site or engage with our services.

1. Data Controller

The data controller responsible for your personal data is:

ACCELFORM Analytics & Optimisation Limited
Managing Director: Gabriel Verissimo
Email: privacy@accelform.com

For any questions regarding this Privacy Policy or your personal data, please contact us using the above email address.

2. Information We Collect

We may collect and process the following categories of personal data:

Information You Provide Directly

When you contact us or interact with us, we may collect the following personal information that you decide to provide to us:

Contact information (including but not limited to first name, last name, email address, phone number, and job title).
Company details (including but not limited to company name, and address).
Communication details (including any information provided through forms, contact requests, consultations, email communications, SMS communications, WhatsApp/Viber communications, calls or meetings).

We only collect data that is necessary and relevant for the purpose of your enquiry or engagement.

Information Collected Automatically

When you visit our Site we may automatically collect the following information, via cookies and analytics tools:

IP address / country / time zone settings
Web browser type and version
Device type and operating system
Site usage data (e.g. pages visited and time spent)
Referring website

This information may constitute personal data under applicable data protection laws.

3. How and Why We Use Your Information

We do not sell or rent your personal data. Under UK GDPR Article 6, we process personal data based on one or more of the following lawful grounds:

With Your Consent

To send you updates, newsletters or marketing content when you subscribe to marketing communications
When you accept optional cookies
When you voluntarily provide information for specific purposes

You may withdraw consent at any time.

Contractual Necessity

To respond to enquiries
To send relevant business communications
To deliver consulting services
To enter into or perform a contract
To provide customer support

Legitimate Interests

We may process data where it is necessary for our legitimate business interests, including:

To improve our website content and performance, services and user experience
To analyse website usage, traffic and trends
To personalise your user experience
To maintain security and prevent fraud
To manage client relationships

Where we rely on legitimate interests, we carry out an appropriate balancing assessment to ensure that our interests are not overridden by your rights and freedoms.

Legal Obligations

To comply with tax, accounting, regulatory or legal requirements

4. Sharing and Disclosure of Information

We do not sell, trade, or rent your personal information to third parties. However, we may share data with trusted third parties where necessary in the following scenarios:

Service Providers

We work with third-party service providers to support our services, such as:

Website hosting providers
IT infrastructure and service providers
Analytics providers (e.g. Google Analytics)
Email and communication platforms
Professional advisors (e.g. legal, accounting)

Legal and Regulatory Authorities

We may disclose your information to comply with legal obligations, enforce our terms, defend legal claims or protect our rights and those of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity as part of the transaction.

All third-party processors are required to process personal data in accordance with applicable data protection laws and contractual safeguards.

5. International Data Transfers

Some of our third-party service providers may process personal data outside the United Kingdom or the European Economic Area (EEA).

Where personal data is transferred internationally, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws. These safeguards may include:

Transfers to countries that have been recognised by the UK Government or the European Commission as providing an adequate level of data protection; or
The use of Standard Contractual Clauses (SCCs) or other legally approved transfer mechanisms.

Where applicable, we take reasonable steps to ensure that personal data transferred outside the UK or EEA remains protected in accordance with this Privacy Policy and applicable data protection laws.

6. Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to respond to enquiries, provide services, comply with legal obligations, and protect our legal rights.

The retention period depends on the nature of the relationship:

Enquiries and Contact Form Submissions

Where you contact us through our website and no ongoing business relationship is established, we generally retain your information for up to 12 months from the date of last interaction, unless a longer period is necessary to respond to your enquiry or protect our legal interests.

Pre-Contractual Discussions and Proposals

Where discussions progress beyond an initial enquiry (for example, proposals or commercial negotiations), we may retain relevant correspondence and records for up to 6 years to manage potential legal or contractual claims.

Client Engagements

Where we provide services, we retain client records for as long as necessary to perform our contractual obligations and comply with applicable legal and regulatory requirements, including accounting and tax obligations. In the United Kingdom, this may generally be up to 6 years.

Marketing Communications

Where you have consented to receive marketing communications, we retain your contact details until you withdraw your consent or unsubscribe. We may periodically review inactive contacts and remove them where appropriate.

After the applicable retention period expires, personal data is securely deleted or anonymised.

7. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include secure hosting environments, access controls, and the use of encryption where appropriate.

While we take reasonable steps to safeguard personal data, no method of transmission over the internet or electronic storage is completely secure.

8. Cookies and Analytics

This section incorporates our Cookies Policy in accordance with GDPR and PECR. It explains what cookies are, how we use them, and how you can manage your preferences.

What Cookies Are

Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit a website. They help websites work properly, improve functionality, provide analytics and improve user experience.

Types of Cookies We Use

We use strictly Necessary cookies and Analytics cookies (with your consent). We do not use functional cookies or marketing/advertising cookies.

Strictly Necessary Cookies:
- These cookies are essential for the website to function and cannot be switched off.
- They are typically session-based or stored only for as long as necessary for security and functionality.
Analytics Cookies:
- With your consent, we use limited analytics cookies (such as Google Analytics) to understand how our website is used, including pages visited and time spent on the Site. This information helps us analyse performance and improve functionality, our services, and user experience.
- Analytics cookies and associated data are retained for up to 14 months, after which analytics data is automatically deleted. You may also delete cookies at any time through your browser settings.

Managing Your Cookie Preferences

You can control and manage your cookie preferences:

You can accept or decline non-essential cookies via our Cookie Consent Banner.
You can withdraw or change your preferences at any time via the “Cookie Preferences” link in the footer.
You can manage or disable cookies via your browser settings. Please note that disabling certain cookies may affect how the website functions.

9. Your Data Protection Rights

As a data subject, you have the following rights under GDPR related to your personal data:

Right to Access: Request access to the personal data we hold about you.
Right to Rectification: Correct inaccurate or incomplete personal data.
Right to Erasure: Request deletion of your data (“right to be forgotten”).
Right to Restrict Processing: Request restrictions on how we process your data.
Right to Data Portability: Receive your personal data in a portable format.
Right to Object: Object to data processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Withdraw consent at any time for processing activities that rely on it.
Right to Lodge a Complaint: File a complaint with your local Data Protection Authority (DPA).

If you would like to exercise these rights please contact privacy@accelform.com. We may request additional information to verify your identity before responding to a data protection request, where necessary to ensure the security of personal data.

10. Complaints and Supervisory Authority

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

We encourage you to contact us first so we can resolve any concerns.

11. Third-Party Links

Our Site may include links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for such other websites or third parties' privacy practices.

We encourage you to be aware when you leave our Site and read the privacy statements of each website that may collect personal information.

12. Children's Data

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website. The “Last Updated” date at the top indicates when this Privacy Policy was most recently revised.

Privacy Policy

← Back to ACCELFORM home